Search Results for: influencers

Social networking consultancy partners with LA-based marketing agency to create online contest to support Yokohama’s green initiative

About a month ago, we wrote about imminent changes in the ringtone landscape, ones that had the potential to materially impact a large percentage of those driving signups to ringtone providers. Changes can…

Philanthropic activities can help drive business on a number of fronts.

In this special report on interactive marketing, Promo provides a status report on marketers that are flocking to the virtual world Second Life. Find out how Sears and Circuit City are parlaying their digital environment exposure, thereby reinforcing their real-world retail brands with millions of registered users.

I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of

Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the

CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year

Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty

The marketing and creative tactics we were using five years ago won’t work with today’s shifting demographics and preferences.

A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.