Search Results for: influencers

  • LINKING THE MARKETING-SALES LOOP

    Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just

  • Like “Seinfeld,” This Ad’s About Nothing

    Art Technology Group appears to be a terrific e-commerce resource for major players – but you’d never guess from looking at the ad for its Web siteART

  • Paging Dr. Anne

    MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts

  • Harris Teams With Viacom To Survey Kids, Teens

    Harris Interactive, New York, a polling and market research firm, has created two ongoing survey research studies with The MTVi Group and Nickelodeon

  • Equipment World

    This file features 87,880 contractors and others involved in the purchase, management, maintenance, repair and servicing of operating equipment.Cost:

  • Campus Web-Watching

    Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the

  • Increased Brandwidth :How brand identities can be influenced by data mining.

    Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in

  • One Man’s Junk…

    ..is another man’s “pop-culture archive.” In Alex Shear’s world, branded products offer both a link to marketing’s past and a bridge to its future.You

  • Consumers Prefer Holiday Shopping Via Direct Mail Over Internet

    Catalog browsing is favored over Internet shopping for holiday purchases according to the Pitney Bowes Holiday Shopping Study.The study found that U.S.

  • DIRECT Listline

    Thomas Register E-Mail This file names 659,893 on-line members. These individuals, at-business address, rely on Thomas Publishing’s information products,