Search Results for: influencers

SUMMER VACATION IS winding down and kids are gearing up for a back-to-school buying frenzy. New products and characters are hitting store shelves, TV

It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

Will it be Bush or Kerry in 2004? Baseball fans from Minnesota to Florida will give an early indication of this year’s presidential race on Aug. 2, when Bobblection Night is held at seven minor-league ballparks. The six teams owned by The Goldklang …

Parents’ and children’s advocacy groups are prepared to rise up against marketers who target teens, saying their advertising is to blame for some of the

(Direct Newsline)—Being able to prove the efficacy of online advertising and its ability to create additional offline sales is a hurdle the marketing industry is looking to clear. “Why do marketers advertise online? Over 30% of them explicitly say they …

That would be log, as in logistic regression modeling, the mid-20th-century cousin to linear regression analysis. And the answer is yes, according to

Being able to prove the efficacy of online advertising and its ability to create additional offline sales is a hurdle the marketing industry is looking