Search Results for: influencers

The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

Direct-to-consumer advertising of prescription drugs can be an important and productive part of office visits, according to a new study by Market Measures/Cozint.

The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

Suppose you’re the director of marketing in the consumer division of ABC Pharmaceuticals, which makes prescription and over-the-counter drugs. You’ve

AT FIRST BLUSH, customer relationship management in the business-to-business arena is similar to consumer CRM. Both focus on efforts to maximize the long-term

Spending on customer relationship management systems in 2002 will stay essentially level compared to 2001 at about $6.7 billion, with no significant expansion

At $55,521, they have the highest annual per-capita income of any U.S. demographic (besting whites by $10,000 and almost doubling the next most affluent

TONIGHT SHOW host Jay Leno and Hell’s Angel maximum leader Sonny Barger are both Harley-Davidson enthusiasts. But a marketer using the same pitch to sell

The letter has long reigned as king of the mailing package. Even though a letter may be mailed to thousands, if done properly it has an aura that creates

At first blush, customer relationship management in the business-to-business arena is similar to consumer CRM efforts. Both focus on relationships that