Search Results for: influencers

One sip of The Glenlivet can tell you an entire story. The creamy notes of oak combined with the clean balance of citrus and spice has always been rewarding.

An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies

Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be

Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing

In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years

Yahoo! and anti-spam firm Cloudmark have signed on to begin using Return Path’s Sender Score Certification whitelisting program as one of the gauges they use to determine if incoming e-mail is spam.

We’d joke and say that you’d have to be Osama bin Laden to not know of the housing crisis stemming from a complete meltdown in our credit system, but then again, bin Laden probably knows more about it than we…

Direct mail spending, including preparation, production and postage) reached $58.4 billion in 2007, and may pass $72 billion by 2011, according to a new study from the Winterberry Group.

From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.