Search Results for: influencers

  • Changing Minds

    While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser.  New York City-based DC Comics

  • Agencies

    Changing Minds

    While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics

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  • Animal Instincts

    Consumers are a pet brand’s real best friends.

  • Agencies

    PRINTING AND PRODUCTION: A Tight Fit

    Digital printing targets prospects ever more closely, affordably

  • Five States Sue RJR

    AGs contend ads, matchbooks still target kids.

  • Meredith Offers Employees Early Retirement to Cut Expenses

    Meredith Corp., is offering early retirement to 170 employees in its magazine and television broadcasting divisions to offset revenue declines. But additional layoffs may still occur. …

  • Comparison Shopping Engines Aid B2C E-Sales: Study

    Comparison shopping engines (CSEs) influenced $1.4 billion, or 3.7% of the total $38 billion in B2C e-commerce sales last year….

  • A Measure of Success

    Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

  • Going Mainstream

    Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading

  • Bad is Good

    Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence