Search Results for: influencers

When it comes to analytics, is there such a thing as too much information? Very much so, and here’s a nifty trick to find out if you’re going too far: “If you can’t remember all your metrics, you are probably measuring too many,” says Bruce Detweiler Breckbill, vice president of direct sales for Lehman’s, a Kidron, OH-based marketer that sells a variety of household products that don’t rely on electricity.

Last issue’s article, “Is Marketing ROI Dead?”, discusses how companies need to begin shifting their ROI viewpoint from campaign and product silos to a more holistic marketing performance management strategy. It advises on two key steps to begin this evolution. This article will elaborate on the first of those steps – how to determine the right marketing metrics to measure.

The nation’s institutions–which include everything from schools to hospitals, city and county governments, libraries and religious institutions, represent a $4.1 trillion annual market, are largely resistant to recessions and very often are predictable steady buyers of products. But they’re not as easy to reach as some might think , said Mary English, assistant director of strategic alliances at MCH at a session Tuesday morning.

Consumers will spend nearly $800 on average this holiday season, up 7% from last year—with nearly $100 more earmarked for purchases for themselves.

Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.

The purchase of YouTube is one of those Internet deals that will be remembered for years to come. It ranks up there with other landmark acquisitions such as Yahoo’s buying Overture, eBay buying PayPal, IAC buying…

Big ideas start from small concepts, even jelly shoes.

Our contestants made incredible progress during the first week of the challenge. Scott Richter has dropped an amazing 12 pounds since last week and Jenny Frederick lost an outstanding, but not quite as impressive 6…

Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…

Cygnus Business Media’s e-mail master file has made its market debut.
The file contains the names of more than 250,000 executives in
agriculture, food, aviation transportation, construction equipment and
other industries that subscribe to the company’s controlled circulation
magazines.