Search Results for: influencers

A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

In an effort to generate a younger viewing audience for the daytime drama Guiding Light CBS is inviting 500 viewers to host a soap opera party for their friends tied to a specific storyline in the hit show. CBS is using Alloy Media + Marketing’s …

Business Web sites influence overall sales, both on and offline, according to a survey by online small business services provider Interland.

Universal Studios Home Entertainment has appointed Jeff Herrera to the newly created position of VP-multicultural marketing. In his new role, Herrera will oversee marketing strategies aimed at Latinos, African-Americans and other ethnic groups. In …

Direct mail is still sparking sales of new automobiles. A study, conducted for Baltimore-based marketer Vertis, showed that 43% of adults who plan to purchase a new vehicle responded to direct mail by visiting a dealer in person. “Direct mail has proven …

PriMetrica Inc., an Asian market research company, has acquired Singapore-based direct marketing firm MMS Consultancy Ltd.

Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public’s confusion about the distinction between spyware and adware and the role of cookies. But she doesn’t hold out much hope that that confusion can be totally dispelled by industry efforts at user education on the issue.

Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public’s confusion about the distinction between spyware and adware and the role of cookies.

Requests from actors portraying patients for medications have a “profound effect” on physicians prescribing for major depression and adjustment disorder, according to the National Institute of Mental Health (NIMH).

Rich media, online advertising that incorporates features such as audio, video, animation and interactivity, is projected to grow by more than 25% through 2007 and reach $2.2 billion by 2008, compared to less than 10% of all online advertising representing $800 million advertising last year, according to a new market research report released by E-Marketer Inc., based in New York.