Search Results for: influencers
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Listline e-Newsletter 10/07/05
Multi Ag Media LLC has chosen Chilcutt Direct Marketing to manage three
dairy industry files. The largest Farm Market ID is a database that
identifies more than 1.3 million dairy farm owners and operators. -
Tourists Travel Web First, Then World: Report
Thirty-five million Americans used Internet search engines to make travel plans in April 2005, according to a new study from comScore Networks, Yahoo! and interactive agency Media Contacts.
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Listline e-Newsletter 10/06/05
Chilcutt Direct Marketing has been selected as list manager for Schnee’s
Inc., a catalog and online marketer of boots and shoes. There are 5,617
buyers from this year available, in addition to 9,239 buyers and 6,663
inquirers from 2004. -
LIVE FROM LICENSING INTERNATIONAL: 2004 SALES REACH $1.75 B
Worldwide retail sales of licensed products rose by 1.5% to $175.3 billion in 2004. The figures, to be released this month by License!, are based on staff research and include art and publishing, brands and trademarks, licensed characters, …
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LIVE FROM LICENSING INTERNATIONAL: KNOW THY CUSTOMER
Tween and tween spending power is projected to hit $243 billion in 2007. But that’s nothing compared to the baby boomer generation. The spending power by baby-boomers is expected to grow 3.2% over the next five years, hitting $2.6 trillion in 2007. To …
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The Cost of Understanding
While campaign metrics have been the marketers’ mantra in the last few years, and ROI proofs are increasingly important components during and after work
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Snap Decisions
A sale sign dangling from the window of an apparel store will drive passersby to pop in and buy a blouse five times more often than a traditional TV spot
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Agencies
Information, Please
Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from
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Agencies
CompUSA’s Anderson On Its New Loyalty Progam for Small Businesses
Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …
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Six Steps to Ensuring Site Visitor Returns
A captivating and successful Pay Per Click affiliate implementation encourages Internet visitors to leave a site through a profitable exit route, while still ensuring they will come back for return visits. Accomplishing this goal means integrating…