Search Results for: influencers

Sure, you can use social media to ask your friends or followers to complete a specific call to action. But will they follow your command? Here’s why triggers can and will only go so far within the circle of social media

It should come as no surprise, but here’s one reason for the disconnect between top marketing and financial officers: They use different metrics to calculate

Disney Entertainment and digital marketing agency AvatarLabs have collaborated to produce a mobile game for the Apple iPhone to promote the Disney animated movie “Bolt,” in theaters now.

An interesting article came out in MediaPost yesterday titled, “Washington AG Targets Tattoo Media’s MyLuvCrush.com.” For all that has been written about the mobile marketing space over the years…

Researchers at Boston College have determined that brand advertising logos embedded in the center of television commercials are indeed mightier than the TV clicker.

#16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

It has been a fabulous year for us, says Laura Lang, CEO of Digitas USA. I tell everyone that I couldn’t have imagined a better outcome. She’s talking

# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American

A study titled “Harnessing the Power of Blogs” sponsored by BuzzLogic and conducted by JupiterResearch asserts that blogs have important influence over consumers’ purchasing decisions.