Search Results for: influencers

  • Small City Big ideas

    It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

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  • Rethinking Rewards

    According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among

  • E-Partnerships Essential for Retailers

    The growth of e-commerce over the past several years has magnified the importance of choosing the right technology partner for retailers. “What’s becoming increasingly clear is that online sales is way too large to ignore. In 2000, e-commerce …

  • PROMO MAGAZINE’S 2005 SAMPLING CHART

    COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark

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  • Cash Rebates Losing Steam in Car Purchase Decisions: Study

    Incentives and rebates are losing their umpf when it comes to influencing consumer decisions when buying a new car. While the average size of the cash rebates and incentives and the percentage of customers receiving them have both grown 10% …

  • Teens in Control of Consumer Electronics Purchases

    Students looking to buy consumer electronics say they are the ones in control of the budget and brand-buying decisions, according to an online survey of 300 junior and senior high school students conducted by InsightExpress. “Students are more educated …

  • Time for a Fourth-Quarter PR Blitz

    So here it is, the middle of August, and you’ve made a tremendous push perfecting your catalogs, operations, and staff for the greatest financial impact

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  • Licensed products still prevail

    SUMMER VACATION IS winding down and kids are gearing up for a back-to-school buying frenzy. New products and characters are hitting store shelves, TV

  • ROI Real-Time

    It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

  • You Are What You Buy

    We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes