Search Results for: influencers
-
Department of Defense Brands Services in DR Campaign
A $1.7 million direct response ad campaign touting the armed forces has been launched by the U.S. Department of Defense. All the ads in the mostly print
-
Live from Ad:Tech: P&G’s Buzz on Viral Marketing
(Direct)Poor you: If you weren’t asked to help choose the music for a Pringles commercial and didn’t get an advance copy of a script to a television show
-
Coca-Cola Admits Tampering With Burger King Promo
A lawsuit by a former employee has turned into a huge black eye for Coca-Cola, which this week acknowledged tampering with a promotion for frozen beverages
-
Live from DMDNY: Internet Big Influence on Small Business Technology Decisions
Small and medium-sized businesses are avid buyers of technology products, according to a new study released by Harte-Hanks Inc. at the DMDNY show. Some
-
Guild crafts Success
With its original founder Victor Ayala, still in the driver’s seat, The Guild Group turns 23 this month. The privately-owned firm lives by the values
-
Mailer Groups Back Potter’s USPS Recommendations
Mailer groups basically supported Postmaster General Jack Potter’s latest recommendations for maintaining the U.S. Postal Service that he made before
-
Spidey Sensation
The studio knew it was going to be a big picture; the question really was how big Spider-Man would be. We had one of the last great super heroes to make
-
List and Database News
Selling Power Venture Direct Worldwide is offering a lost of 85,000 sales executives who have opted in to receive Selling Power e-mail newsletter. These
Tagged in: -
Letters to the Editor
I have to say, Ray, I’m a little surprised at your interpretation of the
Tagged in: -
Direct Mail Takes a Beating in New Vertis Survey
Forget all those delusions you may have had about how Americans love their junk mail. A new survey from Vertis shows that only 3% of all consumers ranked