Search Results for: influencers

Kippen Publishing has hired Listdata Management Services Inc. to oversee
the subscription file of Spare Time Magazine. This publication targeting
business opportunity seekers has more than 2.1 million subscribers.

Welcome to Our Special Report on Publishing
Welcome to the first special report from Direct Listline.

This edition is about magazine publishing, a field that increasingly has veered from general interest products to niche titles.

In this special, we explore the characteristics of vertical magazines and the markets they serve. We also report on trends and offer statistics on readers in individual audience segments.

Welcome to Our Special Report on Marketing to Children
Welcome to the latest in a series of special reports from Direct Listline.

This edition is about marketing to children, a growing population with growing buying power.

In this special, we explore how to reach kids and their parents, whose purchasing decisions they often influence significantly. We also report on trends and offer statistics on what kids are spending their money on and how they spend their time.

Food marketers are trying to stiffen up self-regulation of kids marketing in an effort to avoid government restrictions. Food companies, industry associations, advocacy groups and legislators met last week to discuss how marketing food to kids …

White Plains, NY–Not even the hotel fire alarm could stop Don Libey from analyzing the major issues of the day and prognosticating regarding what’s ahead during his keynote address at the Sixth Annual MeritDirect Business Mailer’s Co-op and Interactive Marketing Conference here on July 14.

Reader’s Digest Assocation Inc. has appointed ALC Data Management to
oversee its lists of Spanish language subscribers and Hispanic
subscribers to the English language edition of Reader’s Digest magazine.
The Reader’s Digest Selecciones file identifies 288,000 Spanish language
subscribers.

Offered here are 40,000 individuals who have spent $37.50 to purchase a
home employment directory and a business opportunity guide. The source
is 80% space and 20% direct mail.

Urban Rebounder A total of 46,913 exercise program buyers from the last six months are named on the Urban Rebounder list. The file is comprised of men (80%) and women (20%) who paid three $40 installment payments on a credit card for the DVDs, carrying …

This year, one topic in our industry has arguably drawn more attention than almost any other. From its effectiveness for advertisers, to its ability to frustrate consumers, as well as its almost disproportionate influence on the yearly internet advertising ecosystem, adware stands, for better or worse, in a league of its own

Sandy Sandler admits that she’s a person who takes problems one at a time. “I like to do all the research, get all the ‘i’s dotted and ‘t’s crossed, and then move on,” she says.

In that light, it makes sense that Sandler would wait until her company, which manufactures and sells a bow-tying item called the Bowdabra, would wait to put up its first transactional Web site until three months ago. She founded Bowdabra back in 1998, when she was training people in starting up corporate gift businesses and found how difficult it was for most people to tie a good bow in a ribbon.