Search Results for: influencers

  • The Confidence Game

    Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

  • This Year’s Model

    Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

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  • Bobbleheads To Decide Mock Election at Ballparks

    Will it be Bush or Kerry in 2004? Baseball fans from Minnesota to Florida will give an early indication of this year’s presidential race on Aug. 2, when Bobblection Night is held at seven minor-league ballparks. The six teams owned by The Goldklang …

  • Marketing to Youths Could Result in Backlash

    Parents’ and children’s advocacy groups are prepared to rise up against marketers who target teens, saying their advertising is to blame for some of the

  • Live from Ad:Tech: Online Marketing Drives Offline Sales

    (Direct Newsline)—Being able to prove the efficacy of online advertising and its ability to create additional offline sales is a hurdle the marketing industry is looking to clear. “Why do marketers advertise online? Over 30% of them explicitly say they …

  • Live From NCDM: Is Log Dead?

    That would be log, as in logistic regression modeling, the mid-20th-century cousin to linear regression analysis. And the answer is yes, according to

  • Live From AD:TECH Chicago: Proving Online Marketing Drives Offline Sales

    Being able to prove the efficacy of online advertising and its ability to create additional offline sales is a hurdle the marketing industry is looking

  • Loose Cannon: Bring on the Snotnose Brigade

    A quick look at my high school and college transcripts shows that I didn’t exactly embrace academia: As someone once said about an entirely different

  • Ethnic Women’s Buying Power to Hit $1 Trillion by 2008

    Ethnic women will have more than $1 trillion in buying power by 2008, according to a study from Packaged Facts. The 32 million African-American, Hispanic and Asian women in the U.S. have a combined $723 billion in purchasing power. That population will …

  • Promote the Vote

    It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

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