Search Results for: influencers

A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells

Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

William S. Rubin, president and founder of Rubin Response Services Inc., died yesterday of a heart attack at his home in Long Grove, IL. He was 65.

When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America

IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the

Victoria’s Secret Goes to ClientLogic Victoria’s Secret has named ClientLogic Specialists Marketing Services to manage its buyers file. The date the appointment

Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers

Donnelley Marketing has created Consumer Spending Triggers, an information service that alerts to marketers as their customer reach significant life events.

Martha Stewart Living Sport & Fitness Enhanced The 530,694 active paid subscribers on this file have all expressed an interest in various sports and fitness