Search Results for: influencers

Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …

There is no “one size fits all” approach to reaching the influential 40 and over female, but rather distinct segments that should be marketed to appropriately, according to a new study. The study, conducted for More magazine by trend and research …

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…

The Affiliate Summit 2006 was an incredible success, with over 13 of the PartnerCentric Inc team in attendance including the President of PartnerCentric Inc Linda Woods. The PartnerCentric Inc booth had a fantastic turnout with much of the interest…

As the curtain closed on the holiday shopping season, new figures indicate that consumers are 4% less satisfied with the online shopping experience than they were earlier in 2005.

The goal of Public Relations is to conduct the positive image of a business to its targeted audience. ICMediaDirect.com, a full service online advertising agency, has assembled a team of industry experts to convey your business goals to customers.

Cox Target Media has developed a direct marketing program for some 3,900 auto dealers in the U.S. Chrysler Group. The goal is to sell more cars to the primary audience of CTM’s Valpak franchise: women. The full-line of Valpak products, including the …

Social networks have grown in prominence in 2005, and have found a powerful ally and supporter in Yahoo!. The Internet giant began this focus by acquiring the social photo sharing and tagging site Flickr, and followed up by later purchasing the social…

In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix.

Excerpts from our e-newsletter 12/15 R.J. Reynolds Tobacco Co. will halt a promotion that couples cigarettes with heavy drinking. The promotion targets