Search Results for: influencers

Food marketers are trying to stiffen up self-regulation of kids marketing in an effort to avoid government restrictions. Food companies, industry associations, advocacy groups and legislators met last week to discuss how marketing food to kids …

White Plains, NY–Not even the hotel fire alarm could stop Don Libey from analyzing the major issues of the day and prognosticating regarding what’s ahead during his keynote address at the Sixth Annual MeritDirect Business Mailer’s Co-op and Interactive Marketing Conference here on July 14.

Reader’s Digest Assocation Inc. has appointed ALC Data Management to
oversee its lists of Spanish language subscribers and Hispanic
subscribers to the English language edition of Reader’s Digest magazine.
The Reader’s Digest Selecciones file identifies 288,000 Spanish language
subscribers.

Offered here are 40,000 individuals who have spent $37.50 to purchase a
home employment directory and a business opportunity guide. The source
is 80% space and 20% direct mail.

Urban Rebounder A total of 46,913 exercise program buyers from the last six months are named on the Urban Rebounder list. The file is comprised of men (80%) and women (20%) who paid three $40 installment payments on a credit card for the DVDs, carrying …

This year, one topic in our industry has arguably drawn more attention than almost any other. From its effectiveness for advertisers, to its ability to frustrate consumers, as well as its almost disproportionate influence on the yearly internet advertising ecosystem, adware stands, for better or worse, in a league of its own

Sandy Sandler admits that she’s a person who takes problems one at a time. “I like to do all the research, get all the ‘i’s dotted and ‘t’s crossed, and then move on,” she says.

In that light, it makes sense that Sandler would wait until her company, which manufactures and sells a bow-tying item called the Bowdabra, would wait to put up its first transactional Web site until three months ago. She founded Bowdabra back in 1998, when she was training people in starting up corporate gift businesses and found how difficult it was for most people to tie a good bow in a ribbon.

The Society of Incentive and Travel Executives is once again partnering with the Motivation Show to offer scholarship programs to corporate and incentive travel buyers, travel destination decision makers and influencers. The program, called the …

Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald’s. The first time I went to one, I was amazed at the crowd:

The Promotional Products Association International has changed its membership categories to no longer permit international suppliers to exhibit at its trade shows unless they have a physical presence in the U.S., Canada or Mexico, among other changes …