Search Results for: influencers

Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for credit-card loyalty programs

OK, it’s time for a pop quiz. Can you tell me what facet of any direct mail pitch is sure to influence the response rate you get? If you said the address,

Eleven months ago at Ad:Tech New York 2004, everyone had smiles on their faces. The crop of acquisitions harvested this year had yet to fully ripen, but the relief from having weathered three and a half years of bad weather was more than evident. As we approach…

Mobile phone companies face high rates of customer turnover and negligible brand loyalty. Two of the reasons—lack of an emotional connection with customers and promising more than they can deliver—aren’t unique to the wireless carriers. In fact, any marketer of goods that consumers consider to be commodities could fall victim to the same woes.

Multi Ag Media LLC has chosen Chilcutt Direct Marketing to manage three
dairy industry files. The largest Farm Market ID is a database that
identifies more than 1.3 million dairy farm owners and operators.

Thirty-five million Americans used Internet search engines to make travel plans in April 2005, according to a new study from comScore Networks, Yahoo! and interactive agency Media Contacts.

Chilcutt Direct Marketing has been selected as list manager for Schnee’s
Inc., a catalog and online marketer of boots and shoes. There are 5,617
buyers from this year available, in addition to 9,239 buyers and 6,663
inquirers from 2004.

Worldwide retail sales of licensed products rose by 1.5% to $175.3 billion in 2004. The figures, to be released this month by License!, are based on staff research and include art and publishing, brands and trademarks, licensed characters, …

Tween and tween spending power is projected to hit $243 billion in 2007. But that’s nothing compared to the baby boomer generation. The spending power by baby-boomers is expected to grow 3.2% over the next five years, hitting $2.6 trillion in 2007. To …

While campaign metrics have been the marketers’ mantra in the last few years, and ROI proofs are increasingly important components during and after work