Search Results for: influencers

Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.

It all started when I picked up my friends Adam and Robert on our way to the local Safeway. Adam and Robert were disagreeing about what to buy for the lasagna. Not the ingredients. The brands.

No company relishes negative feedback from its customers. But in this age of growing demands and increased channels for communication, everyone’s getting it. In fact, our data show that neutral to discontented customers make up the largest segment of most every company’s customer base.

(Direct Newsline)Looking for the person who control the purchase decisions in a family? Ask if the lady of the household is home.

Toyota’s Scion brand unveiled a line of sportswear at a celebrity charity golf invitational last week.

In my inbox today, I saw a MediaPost article titled, “Execs Mull Pitfalls Of Corporate Blogs.” It stemmed from the author attending a panel at OMMA Hollywood in which the participants discussed blogging as the new CRM. The…

In Part 1 of Blogging in the Corporate World, we discussed the significance of blogs, who has a company blog, and the different implementations of them. In Part 2 we conclude our look at the company blog landscape first with an…

People may admire celebrities, but they listen to their friends. That’s why word of mouth marketing (WOMM) is becoming a growing trend, said Julian Aldridge, president of Ammo Marketing.

Looking for the person who controls the purchase decisions in a family? Ask if the lady of the household is home.

On average, women control or influence 80% of household purchase decisions, said Mary Brown, president of Imago Creative. That includes 92% of packaged goods buys, 57% of consumer electronics purchases, 75% of household finance decisions and 80% of home improvement items

If anyone still needs convincing that search has influence beyond the desktop, comScore Networks can supply the evidence: a report released yesterday showing that most customers who start by searching for products online wind up completing their purchases off the Internet.