Search Results for: influencers
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Google Cheating on Firefox?
Last Friday, Google’s homepage was “marred” with a huge banner recommending its users to download the “new, safer Firefox 2.0” placed at the very top of the page. Then on Monday, Google threw a slight curveball at those who closely watch the search engine’s every move when it displayed…
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Word-of-Mouth: 4.5 Billion Brand Mentions a Day
Americans make about 4.5 billion brand impressions a day just through conversation
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Private Label Gains Fans
More consumers than ever are buying private-label packaged goods on a regular basis.
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Agencies
BrandAnimation: Changing the Rules of Engagement
Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?
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Agencies
Web Watch 2.0
SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still
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One Goal, Two Approaches
An interesting bit of news made the rounds the past two days, that of the four-year old Google Answers shutting down. In theory, it made for a nice compliment to the company’s core product – a purely technology based…
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No Smoking; Philip Morris Tells Movie Studios
Philip Morris USA has asked movie studios not to use its cigarette brands as product placements in movies and to reduce or eliminate smoking scenes in movies targeting youth.
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Listline e-Newsletter 11/10/06
Some 850,000 names are offered on the Shall We Dance database. It
features people who typically watch dancing competitions and purchase
music. -
Agencies
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.
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Internet-Influenced Holiday Spending Expected to Jump
If the latest survey sponsored by the National Retail Federation (NRF) is correct, consumers are planning on giving the gift of green to U.S. retailers this holiday season. The survey, conducted by BIGresearch, indicates that the…