Search Results for: influencers

The nation’s institutions–which include everything from schools to hospitals, city and county governments, libraries and religious institutions, represent a $4.1 trillion annual market, are largely resistant to recessions and very often are predictable steady buyers of products. But they’re not as easy to reach as some might think , said Mary English, assistant director of strategic alliances at MCH at a session Tuesday morning.

Consumers will spend nearly $800 on average this holiday season, up 7% from last year—with nearly $100 more earmarked for purchases for themselves.

Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.

The purchase of YouTube is one of those Internet deals that will be remembered for years to come. It ranks up there with other landmark acquisitions such as Yahoo’s buying Overture, eBay buying PayPal, IAC buying…

Big ideas start from small concepts, even jelly shoes.

Our contestants made incredible progress during the first week of the challenge. Scott Richter has dropped an amazing 12 pounds since last week and Jenny Frederick lost an outstanding, but not quite as impressive 6…

Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…

Cygnus Business Media’s e-mail master file has made its market debut.
The file contains the names of more than 250,000 executives in
agriculture, food, aviation transportation, construction equipment and
other industries that subscribe to the company’s controlled circulation
magazines.

TOYOTA FINANCIAL SERVICES: and mtvU have launched a…WATERSMOLITOR: has morphed from a promotion agency into a…

A federal judge late Thursday dismissed a suit brought by a company that claimed Google was violating the law by selling its trademarked name as a keyword used to deliver competitors’ pay-per-click ads in search results.