Search Results for: influencers

  • No School For You

    Last month when we attended the Inman Real Estate Connect Show, a show packed with hundreds of real estate agents listening to leaders in the field and economists delivering the unfortunate truth that yes the housing…

  • Claritin Snags NASCAR Star Sponsorship

    He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses.

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  • E-Buyers Use Multiple Web Portals: Jupiter

    Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.

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  • Mailbox Marketing

    One sip of The Glenlivet can tell you an entire story. The creamy notes of oak combined with the clean balance of citrus and spice has always been rewarding.

  • Can’t Beat Loyalty

    An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies

  • How Effective?

    Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be

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  • Coke’s Kruse Control

    Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing

  • Power to the People

    In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years

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  • Yahoo!, Cloudmark Implement Return Path Certification Scheme

    Yahoo! and anti-spam firm Cloudmark have signed on to begin using Return Path’s Sender Score Certification whitelisting program as one of the gauges they use to determine if incoming e-mail is spam.

  • The Bubble Is Bursting

    We’d joke and say that you’d have to be Osama bin Laden to not know of the housing crisis stemming from a complete meltdown in our credit system, but then again, bin Laden probably knows more about it than we…