Search Results for: influencers

Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don’t really understand the concept. Find out what you need to think about before beginning a word of mouth strategy

When it comes to connecting with the massive U.S. Hispanic market, most advertisers don’t know which side the iguana chews on. And if you don’t know what

Most of us who played sports growing up dreamed of one day being good enough to turn pro. Even after reality set in, our passion for sports remained undiminished

Let me tell you about the very rich, F. Scott Fitzgerald wrote. They are different from you and me. Yes, they are. For one thing, they have money. And

VoteGopher relaunches VoteGopher.com, The rise of the blogosphere, Sports fans are watching online, DestinationRx

Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.

Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand.

Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives within film, television and industry influence outreach for its Westin Hotels & Resorts brand.

About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives

Pity the marketer sitting in room 1A21 during the recent DM Days New York Conference & Expo. In one morning session, he learned about measuring customer