Search Results for: influencers
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Apple Age
For a big group of performance-marketers, a trip to the Moscone Center in San Francisco automatically conjures up associations related to April and ad:tech. For another group of patrons, the Moscone Center means something else…
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Paid Search Most Important Online Marketing Component: MagnaGlobal
Online advertising expenditures will reach $61 billion in 2010, and paid search advertising will make up nearly half of that, according to MagnaGlobal.
That $61 billion figure, which accounts for worldwide spending, represents a 12.4% increase from 2009’s $54.26 billion.
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Agencies
Sales Forces Unite
Last year, many businesses tightened budgets by reducing staff and people-related expenses like benefits, incentives and training. But now it’s time to
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Promo 100 Profile: CSE
Sports marketing has come a long way from the days of being about who has the biggest sign. Today, sports marketing efforts created by CSE center around
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DID YOU KNOW?
In-store merchandising drives most new product trials. When consumers were asked what made them pick up and buy a new product in the categories studied,
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Survey: Product Review Sites, E-mail Are Key Influencers
Product review Websites and permission-based e-mails are the most influential sources and channels of information for shoppers, according to a survey
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Social
Niche Networks: Should One Be Part of Your Marketing Mix?
Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.
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Squaw Valley USA’s 50/60 Pass Paid Search Campaign : 2010 IMA Awards
2010 IMA Award Winner, Search Engine Marketing | Squaw Valley ski resort doubles number of season passholders and cut their age in half with 50/60 paid search promotion
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RevenueStreet makes the Top 20 Performance Marketing Network list
RevenueStreet.com a division of TheMediaCrew.com an Inc500 company has announced that it was ranked a Top 20 Performance Marketing Network by mThink/Revenue Performance.
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Agencies
Macy’s Celebrates Asian-Pacific Trends, Guests Get 15% Off
This month, Macy’s will hold in-store events specific to Asian-Pacific American influences in fashion and style
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