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Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO

Two years ago, the corporate structure of Sainsbury’s, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,

Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing

As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

Two years ago, Sainsbury

Michael Jordan never got extra points because his cross-court slam-dunk looked pretty. His game was strictly numbers driven: sink it and the score totes

Dogs might not eat soup and dragons don’t necessarily grant wishes, but Scholastic and Sesame Workshop are banking on said ideas as they head into the

Orvis – The Dog Book Sporting catalog Orvis has long featured canines on its covers. It has used heroic shots of Labradors, Springer Spaniels and other