Search Results for: feed

Reader’s Digest Association Inc. has named ALC Data Management to handle its lists of Spanish language subscribers and Hispanic subscribers to the English language edition of Reader’s Digest magazine. The Reader’s Digest Selecciones file identifies 288,000 Spanish language subscribers.

DM2 has been named list manager for all of Watt Publishing’s14
publications covering the agriculture, food processing and woodworking
markets.

Anyone who takes joy in seeing a direct marketer tear his hair out should ask said DMer to evaluate the effectiveness of traditionally untrackable media channels

Verizon Wireless got a great date for the Oscars. Access Hollywood met Million Dollar Baby star Hilary Swank on the red carpet and showed her a Verizon

WHITE CASTLE: is tapping into consumers’ late-night feeding frenzy, offering a free Coca-Cola Throttle energy drink with the purchase of a Crave Case (30 hamburgers) between 10 p.m. to 5 a.m. The limited time offering is the QSR’s latest addition to its …

Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of Web activity, other ways to target ads have arisen. And as SEM becomes more competitive, those alternatives are getting a closer look from both advertisers and the search ad networks themselves.

Google has unveiled a new tool that will let Web publishers and marketers make sure their pages get indexed in its search engine.

21st Century Marketing assumed management yesterday of the Walter Drake
list portfolio, including a master file with more than 1.2 million
buyers from the last 12 months. About 77% of these catalog customers are
women.

When Stuart Ruderfer and David Cohn moved Civic Entertainment Group into a former sweatshop in Manhattan’s garment district, there were electrical outlets

When it comes to email, co-registration/hosted lead generation, incentive promotion sites, and search arbitrage, arguable no other group collectively knows more than those operating in our space. One of those specialties, co-registration/hosted…