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Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …

On December 21, 2005, AOL signed and closed a deal to acquire video search startup Truveo Inc. The exact financial figures of the deal were not revealed, but AOL spokesman Nicholas Graham said it was the largest since their $435 million cash acquisition of…

Spam is quickly rearing its ugly head in the blogosphere, and it could very well turn off people who currently enjoy the value of browsing through blogs. Despite the fact that approximately 800,000 blogs are created each day, according to new…

AT&T, Inc. this week kicked off a major branding campaign following AT&T Corp.’s November purchase by SBC Communications. It’s AT&T’s first marketing campaign in two years. The yearlong campaign reinvigorates the AT&T brand— has been adopted by SBC …

Excerpts from our e-newsletter 12/15 R.J. Reynolds Tobacco Co. will halt a promotion that couples cigarettes with heavy drinking. The promotion targets

HOW DO YOU BUILD READERship for a business-to-business e-zine? One way is to add an RSS feed. has taken off for newsletter

Procter & Gamble has filed suit against packaged goods distributor McLane Co. for copying the packaging of P&G brands including Bounty, Charmin, and Vicks’ NyQuil and DayQuil.

News concerning products, services, and events that are changing the face of online marketing were riddled all across news headlines in 2005. To the surprise of no one, Google was part of many of them, but not all…

As technology continues to be an important tool for online marketing it comes as no surprise that 2005 was an active year for affiliate marketers. Whether there were new challenges, improvements, or opportunities, 2005 brought about many interesting events and…

Durham, NC-based advertising agency The Republik recruited Dwayne Fry as chief strategic officer and hired Louise Gordon as business development director. She will concentrate on new business, and will report to chief strategic officer, Dwayne Fry. …