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Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30.

Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.

Yahoo made its beta version of a new version of Yahoo Mail available to the general public. It resembles Microsoft’s Outlook e-mail client with its use of reading panes and a preview window. The new Yahoo Mail uses an AJAX…

It almost embarrasses me to join the fray of people covering the world of online video. Admittedly, though, the world of online video has begun to take shape, and quite a bit has unfolded within the past week. This week’s news…

The world of online video includes a number of facets – from content for sites, as content for download, to ads that can appear on content and ads that appear before and/or after other video content. When most people say video…

The Spamhaus Project is thumbing its nose at an e-mail marketer who won a court judgment in Illinois of $11.7 million against the UK-based anti-spam blacklisting group.

In 1927’s “The Jazz Singer,” Al Jolson addressed movie audiences and uttered the famous line “Wait a minute, wait a minute. You ain’t heard nothin’ yet!” While the line was introducing a musical number in the film, it has been linked with the first full-length Hollywood “talkie” – a movie with a spoken audio soundtrack. It’s a line that could also be applied to online content delivery.

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri

Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006’s $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.

YouTube’s latest addition will be seen as a slap in the Facebook. This is because YouTube has added a group called “Colleges on YouTube” to its list of user Groups. The page touts the new group as a place where students can…