Search Results for: feed
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Ask Unveils Blog Search Feature
Ask acquired Bloglines in February of 2005, but has so far kept both sites separate. However, with the release of a new blog and feed search function Ask has combined some of the technologies of both sites and is offering the…
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Digital
Allegis Trumps Rivals with All-Search Marketing
These days, big brands are turning their attention—and their ad budgets, in growing numbers– to the power of search marketing, until now a traditional direct-response marketing tool. But staffing-services provider Allegis Group is reversing that trend. In a business category where its prime competitors rely heavily on branding advertising, Allegis is not only marketing exclusively on the Web but is using search marketing to build its own brand awareness among customers while blowing the dors off the competition.
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Social Media: Out of Control, on Target, and Changing the Rules
Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later
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CURMUDGEON-ON-BLOGS
Reading Herschell Gordon Lewis’ Curmudgeon-at-Large column on the blog craze (March), two recent news items came to mind. One was a widely circulated news story about how the U.S. population is so sleep-deprived. The other was an op-ed piece in Advertising Age pointing out how Americans are spending more time than ever watching television.
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Fox Gets More Web 2.0
Using some of their $2 billion in acquisition resources, News Corporation’s Fox Interactive Media (FIM) segment purchased two relatively new Web 2.0 companies named Newroo and kSolo.com. Both sites focus on user-generated…
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Top Cats
The Meow Mix Co. is heading back to TV, this time in its very own spoof reality show highlighting cats (of course) as the stars. In a take on popular
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Agencies
As Seen on the Web
WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage
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Live from Ad:Tech San Francisco: Talking Search’s Future
With Yahoo! and Google reporting strong financial results last week, with Ask.com gaining U.S. market share and Microsoft responding by poaching its CEO, search has been much in the news lately. One of the first panels at Ad:Tech San Francisco featured four search marketing leaders and thinkers opining on a host of questions relating to “The Future of Search”.
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Digital
Find It Knows Navigates Local Mobile Search
With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they’re out of the house.
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Digital
Shopping-Engine Feed Standardization Gets Cooking
Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here’s an update on the progress of that effort.
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