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Agencies
Ads and the Blogosphere
THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global
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Bazaarvoice Launches Customer-Review Syndication
Bazaarvoice, a hosted service that manages customer rating and review functions for Web sites, has launched a service that will syndicate those reviews out to consumer portals and shopping comparison sites.
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Splogs Continue to be a Growing Pain
According to Steve Rubel’s Micro Persuasion blog, the newest issue of Wired magazine contains some in-depth discussion about splogs and how they present a challenge for search engines and the blogosphere.
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Agencies
CMT: Mother of First Birth During New Show Gets $50,000
Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.
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News Briefs
FOODNETWORK.COM: is feeding viewers’ appetites with…WARNER BROS. CONSUMER PRODUCTS: is launching a…NIKE: has extended an…LEADING BRANDS, INC.: has introduced a…PROMOWORKS: will once again…MARKETINGEXPERIMENTS.COM: Atlantic Beach, FL, is looking…
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Mobile
Blogmobile Hits New York Streets
Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog. Online destination ChatWithAStar.com is rolling out a one-of-a-kind Blogmobile in which …
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From Potlucks to Blogs
Potluck season is in full swing here in the Upper Midwest. We wrapped up the school year with a picnic outside the old middle school curried rice, mac
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What Podcasting Can Do
(Direct Newsline)—Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at a recent Ad:Tech Chicago session on RSS and podcast advertising.
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Live from Ad:Tech Chicago: What Podcasting Can Do
Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at an Ad:Tech Chicago session on RSS and podcast advertising.
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Mail Stream: A Report on Incoming Direct Mail
Kelly’s Kids Promotes Seasonal Collections Kelly’s Kids, which touts itself as the largest home party business specializing in children’s apparel, hit the mail with its fall 2006 catalog targeting consumers directly. According to a note from Kelly on …