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(E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year’s resolutions. Maybe you want to get back to the gym, pay off your credit cards — or, if you’re really ambitious — try to become a better all-around person.

Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help B-to-B companies better acquire and retain customers. Here’s a roundup of new developments to help you meet your business objectives.

Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from

(Magilla Marketing)—Fewer than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.

You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.

If the usability of your RSS implementation is poor, you’re losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.

Since losing his job as CEO of e-mail service provider Epsilon Interactive, Al DiGuido has apparently kept himself busy doing charity work through the organization he started in 2004: Al’s Angels.

While traditional catalogers are no longer the e-commerce naysayers they were in the late nineties, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.

CA winery Goosecross Cellars launched Napa Valley Wine Radio podcast to reach a younger audience