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Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.

Today the affiliate community welcomed a new central repository for important affiliate industry news, articles and commentary at AffiliateMarketingBlog.com. The newly launched blog site features opinions and articles from super

From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and entering into a more mainstream Internet fare. Our consulting team at

WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value

Alan Rimm-Kaufman is an idea guy. That works out well, because as the head of The Rimm-Kaufmann Group, he

E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.

About 2 billion TV viewers are expected to watch the 2006 Winter Games this month, with 35,000 spectators at the opening ceremony alone in Torino (aka Turin) Italy.

Kraft Foods is working to reach consumers more directly, and seamlessly.

Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …

On December 21, 2005, AOL signed and closed a deal to acquire video search startup Truveo Inc. The exact financial figures of the deal were not revealed, but AOL spokesman Nicholas Graham said it was the largest since their $435 million cash acquisition of…