Search Results for: feed

Over the course of several years, we’ve talked many times about the mortgage lead generation market. As the fuel for much of that growth, the subprime lending market, which collapses at unprecedented speeds, the mortgage lead…

Zanitas Inc. has assumed management of the VIP Discount Club list. It
identifies more than 1.2 million buyers from the last 12 months. These
individuals responded to direct mail and joined a club for discounts on
electronics, apparel, jewelry and other products.

TPN has promoted a umber of staffers in client and creative services to support the agency’s growth.

Few of us are immune to the buzz factor surrounding technology trends. Ask anyone involved with the high failure rate of CRM tools early in this decade, and they’ll tell you too much attention was focused on the technology, rather than how it could support established business practices. The same thing may be happening today with social media. Read on to see how to keep history from repeating itself.

If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.

Taco Bell has launched an effort to build relationships with emerging rock bands to help promote its late night offerings

McDonald’s is gearing up to send kids from across the globe to the Olympic Games.

With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets.

Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the 4th ranked…

Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large – the pursuit of easy money, the ultimate cat and mouse…