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Motorola, Inc. has tapped Heinz executive Kenneth C. “Casey” Keller, Jr. as executive VP and CMO, effective Oct. 23.

You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they’ve already expressed an interest

Social networking is about to get smaller.

As we look ahead to the 2007 marketing arena–and below are my picks for the 10 trends most worth watching–we should do so with both wonder and cynicism, cheering greatness and booing duplicity.

More than 38% of online retailers say they’ll start their holiday marketing earlier this year, to accommodate early-bird demand from shoppers, according to a study of the online holiday shopping mood from BizRate Research.

Video is big on the Internet, and particularly consumer-generated video. But so far, agreement over how to profit from it through advertising is not. Video hosting platform VideoEgg may have come up with one part of the answer: permission-based ads that advertisers don’t pay for until a user sees them.

Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30.

Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.

Yahoo made its beta version of a new version of Yahoo Mail available to the general public. It resembles Microsoft’s Outlook e-mail client with its use of reading panes and a preview window. The new Yahoo Mail uses an AJAX…

It almost embarrasses me to join the fray of people covering the world of online video. Admittedly, though, the world of online video has begun to take shape, and quite a bit has unfolded within the past week. This week’s news…