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HILL’S PET NUTRITION: is out with a cause marketing campaign designed to help homeless cats and dogs for the holiday season.

Last night, we came across a blog that, for lack of a better description, could be the exact opposite of our own publication. We’ve been called many things, but motivating has yet to make that list. People are curious…

Ever since Alexander Graham Bell invented the telephone, marketers typically haven’t been slow in using new technologies to keep customers informed. So it’s a bit surprising that RSS remains a niche tool.

McDonald’s is causing a stir in Florida for advertising on envelopes that contain elementary school report cards.

Zustek Corporation Acquires Adverb Media;
Launches Full-Service Digital Marketing Agency – Zeta Interactive New company combines talents and technologies of five digital marketing leaders to provide customers with complete marketing solutions

It was a little over a year ago when Facebook faced loud criticism for the unveiling of its News Feed feature. After a public apology and a few tweaks, the News Feed remains and is a convenient feature for many users.

About a year ago, five information technology professionals in Dallas thought they could do a better job than a lot of the online shopping sites.

A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also

AbsoluteROI’s New Lead Enhancement Service Automatically Updates Consumer Information to Improve Effectiveness of Multi-Channel Marketing Campaigns