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You are cordially invited to attend the Advario Developers and Partners Summit, January 13th through the 15th, 2007 in Santa Barbara California and via the World Wide Web. This summit is being held for publishers, developers…

Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.

(E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year’s resolutions. Maybe you want to get back to the gym, pay off your credit cards — or, if you’re really ambitious — try to become a better all-around person.

Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help B-to-B companies better acquire and retain customers. Here’s a roundup of new developments to help you meet your business objectives.

Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from

(Magilla Marketing)—Fewer than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.

You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.

If the usability of your RSS implementation is poor, you’re losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.

Since losing his job as CEO of e-mail service provider Epsilon Interactive, Al DiGuido has apparently kept himself busy doing charity work through the organization he started in 2004: Al’s Angels.