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If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.

Taco Bell has launched an effort to build relationships with emerging rock bands to help promote its late night offerings

McDonald’s is gearing up to send kids from across the globe to the Olympic Games.

With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets.

Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the 4th ranked…

Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large – the pursuit of easy money, the ultimate cat and mouse…

Building a personal or corporate brand requires an ongoing communications campaign that consistently produces Googled media coverage that results in a growing collection of quotations, bylined columns, blog entries and comments, podcasts, websites, etc. In the aggregate this list of online citations is the new 21st century resume.

Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.

ECKRICH: is using its sponsorship of NASCAR’s Team Rensi Motorsports to give key grocers some visibility at a handful of races.

Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.