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  • News Brief

    V8: will donate $1 million, or 30 million servings of its vegetable juice

  • Networking: The Invaluable ROI

    EPC’s, CTR’s and eCPM’s are all crucial numbers that make the online marketer’s day go round. It is through these numbers that our ROI and the key to our financial success in the online media space will ultimately be determined.

  • Mail Stream: November 24

    The American Indian Relief Council has added address-label freemiums to its mail package, the Bowery Mission is asking for contributions for its Thanksgiving outreach program, and the Christmas 2008 Snows catalog is offering a variety of devotional gifts

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  • Marketing to a Captive Audience

    When your customers’ attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here’s what you can do with that environment to determine whether the customer has a good or bad experience

  • Listline e-Newsletter 10/10

    Lake Group Media Inc. takes over management of two files for Planned Parenthood Federation of America, effective Oct. 13

  • Ringtone Ecosystem – Part 2

    Every industry undergoes change. It must adapt to a changing environment and find the right balance between those with a stake in it to not just survive but grow. The mobile subscription services space is no exception. Two years ago…

  • Promo’s PRO Award Finalists 2008

    This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing

  • News Briefs

    STEVE & BARRY’S: is closing 103 locations following its takeover last month by BHY Holdings LHC, an affiliate of investment firms Bay Harbour Management and York Capital Management

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  • Listline e-Newsletter 9/17

    Aggressive List Management offers a 2-million name list that identifies individuals with such interests as bicycling, golf, running, jogging, tennis and skiing

  • News Brief

    BRAND SENSE PARTNERS: has signed an agreement with actress and comedian Jenny McCarthy to create a lifestyle brand and consumer product line for kids