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Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers

The Kentucky Derby Barbie Doll has made an appearance at retail stores, decked out in a floral sundress, faux pearl necklace and spring sandals. Her outfit is topped with a stylish, oversized white hat blossoming with flower accents

Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country

Chief Marketer is a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.

Tropicana, the company that grinds its orange rinds into animal feed, is playing to American’s green sensibilities by encouraging people to purchase its products to help protect endangered rainforests.

Sign promotions reach people where they can’t look away

Reinet Invests in SynthaSite’s Vision to Bring Professional Web Site Builder to Small Businesses and Individuals Worldwide

After more than three years in beta mode, Yahoo!’s Ads in RSS program was shut down on Monday, “to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match,” according to an e-mail sent to publishers.

The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.

It’s hard to be hip in Chicago in February. The city turns into a colony of down-filled panda bears sporting whatever ear-flapped and pom-pom-topped headgear