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Facebook: Another Privacy Issue
It was a little over a year ago when Facebook faced loud criticism for the unveiling of its News Feed feature. After a public apology and a few tweaks, the News Feed remains and is a convenient feature for many users.
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Agencies
Dealoco.com Builds Through Affiliates
About a year ago, five information technology professionals in Dallas thought they could do a better job than a lot of the online shopping sites.
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Agencies
Russian News Channel Goes Guerrilla in New York
A new international news broadcast channel is introducing its service to New York area residents with Russian culture.
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Widgets? They’re Easy
Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also
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SellingSource announces the launch of its Lead Enhancement Service
AbsoluteROI’s New Lead Enhancement Service Automatically Updates Consumer Information to Improve Effectiveness of Multi-Channel Marketing Campaigns
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Amway enters Affiliate Space
Two weeks ago we shared our interest and enthusiasm for Facebook’s new ad platforms, not so much because of the targeting capabilities but because it had the chance to usher in a new era of performance…
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Facebook and The Future of (Performance) Marketing
Two advertisers seem to dominate airport advertising – BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and…
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Agencies
Special Delivery: E-Mail Marketers Look Ahead To 2008
(Direct) Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up.
This year’s e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008. -
Marketers Like Social Content—in Theory
A new survey by Web optimization firm Coremetrics finds that growing numbers of marketing professionals are looking favorably on social media marketing as a way to give their brands a competitive edge.
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Listline e-Newsletter 10/22/07
RMI Direct Marketing Inc. has been appointed list manager for Veterans
of Vietnam War Inc. More than 42,000 donors from the last 12 months are
on file. Direct mail is the source. List Services Corp. was the prior
list manager.