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KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.

The Internet turned 25 over the weekend. Twenty five years ago last week, Vint Cerf and Robert Kahn got a few computers in their Defense Department research agency to start talking to each other using the TCP/IP protocol. That platform, which had been in development for more than a decade, let small computer networks start talking to each other.

As we wrote out our predictions for the upcoming year, one question kept creeping into our mind – “Will this year be a good one?” Saying this company might go public or this vertical might not tells the affect but not…

Just when you thought the privacy crackpots couldn’t get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list.

In this week’s Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not…

HILL’S PET NUTRITION: is out with a cause marketing campaign designed to help homeless cats and dogs for the holiday season.

Last night, we came across a blog that, for lack of a better description, could be the exact opposite of our own publication. We’ve been called many things, but motivating has yet to make that list. People are curious…

Ever since Alexander Graham Bell invented the telephone, marketers typically haven’t been slow in using new technologies to keep customers informed. So it’s a bit surprising that RSS remains a niche tool.

McDonald’s is causing a stir in Florida for advertising on envelopes that contain elementary school report cards.

Zustek Corporation Acquires Adverb Media;
Launches Full-Service Digital Marketing Agency – Zeta Interactive New company combines talents and technologies of five digital marketing leaders to provide customers with complete marketing solutions