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Bloosky Interactive, a privately-held multi-channel marketing company, announced today that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky€™s standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

Hachette Filipacchi Media has inked a multi-year deal with Equifax Database Services. Under the terms of the agreement, Equifax will support the magazine publisher’s direct marketing efforts and its list rental business.

The holiday shopping season looks to be a mixed bag, as Forrester Research expects online retail sales to grow and the National Retail Federation (NRF) forecasts a decline in U.S. consumer spending.

Schwan’s home food delivery service is hoping to tempt 5,000 new customers with an offer to deliver free any product under $10.

According to the AT Internet Institute, more than half of the visits to Web sites in the U.K. using online marketing campaigns come from these very campaigns.

DIAMOND FOODS: has launched a campaign, “Feed Your Fingers,” that capitalizes on finger foods

In-depth coverage of the winners including interviews with the winning campaigns

PLYmedia confirms Forrester research revealing online video as best way to achieve first-rate ranking on Google