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Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.

Diablo Media Charity Event — www.diablomedia.com, an industry leader for affiliate networks, announced their plans in December of 2010 to launch their Diablo Cares program to donate a portion of their Publisher earned revenue for the month of December.

With a stack of business cards in tow, besides sending follow-up emails, one of the next steps for those coming back from a tradeshow, e.g., the just completed Affiliate Summit West, will be to figure out where to add this person…

Word of mouth is valuable only because of what causes it and because of what it drives. It’s time to move the conversation about conversation away

As quickly as it came, it has passed, and now it begins again. One year has ended and another has started off in a hurry, so fast that we almost

Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …

The public stock markets make it very easy to separate those who had a good year from those who did not. As is the case with the…

To judge how hot the “social coupon” space is now, try this unscientific experiment. Look up an online article on one of the category leaders—Say, Groupon or LivingSocial.com

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Diablo Media, www.diablomedia.com, an industry leader for affiliate networks, announced today the launch of their Diablo Cares program.