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The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.

Here’s a reality check for business-to-business firms engaging in social media: Content isn’t king, at least as far as tweets and posts to other forums are concerned. Greg Ott of Demandbase offers five prerequisites B-to-B marketers must have in place to maximize the return of their social media endeavors.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Levi’s Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

A report from Buddy Media Platform titled “Strategies for Effective Facebook Wall Posts: A Statistical Review” highlights some findings about what works well for Facebook posts. Among the findings are that shorter posts get higher engagement rates, full-length URLs work better than shortened URLs and…

The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

An increasing number of Internet advertisers are turning to call centers to verify and generate leads, drive inbound calls and increase incremental revenues from existing programs.

TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles