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A new Performics study titled “Life on Demand: Participant Behavior and Social Engagement” reveals how consumers are taking to online and social forms of communication to replace traditional forms of interaction. This has implications for marketers and brands, too. The study includes answers from 1,961 U.S. Americans who visit a social network at least once […]

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Spirit of health, Sew Beautiful and Feed Our Vets.

2012 PRO Award Finalist: Agent X for Symantec and the “Consumer Cybercrime Index Launch” promotion.

2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the “7 Wonders of the U.S.A. Teacher Tour” for Best Cause-based Marketing promotion.

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Crash the Super Bowl” Best Sponsorship or Tie-in Promotion.

There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.

Headlines from the industry.
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HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.

According to comScore, Instagram saw its audience of unique visitors increase month-over-month more than any other Web property in April, while general news sites and beauty/fashion/style sites saw their audiences grow significantly as well.