Search Results For: feed
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Live From New York: Panel Presents Online Subscription ‘Best Practices’
Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions
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Direct Marketing | Print
DM Results Up: Survey
TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates
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Direct Marketing | Print
But Wait, There’s More!
I’M SITTING HERE admiring my new wireless phone, marveling at the advertising minefield I’ve crossed to get here.The Wall Street Journal says AT&T dominates
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Feeding the Inner Child
It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce
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Direct Marketing | Print
Playboy’s Online Libido
PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the
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Direct Marketing | Print
They Bake by Night
EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,
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Live From Chicago: What Playboy Wants
Playboy’s lawsuit against Netscape and Excite apparently is more than a mere trademark dispute over use of a name. At stake may be leadership of the adult
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Show Me the Data!
If you don’t have at least two years worth of data,” says Alex Kota, vice president of advertising for Troy, MI-based Kmart, “then you are already behind.
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Engagement
Algebra 2 Is Brought to You by . . .
In this month’s cover story, societal watchdog Ralph Nader likens ZapMe’s installation of 100,000-plus computers in high schools to the arrival of Big
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Direct Marketing | Print
BIG-TIME KID STUFF
Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan