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Direct Marketing | Print
This One’s for You
Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and
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Cendant To Offer Web Banking Services
Cendant Internet Group, New York, has teamed up with online banking systems provider FundsXpress, Inc. to offer banks and credit unions Web-based systems
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Book 1, Online Japanese Book Delivery Service, to Launch
Seven Japanese firms have linked up to form Book 1 Inc., a joint venture that will run Book 1, a new Tokyo-based online bookstore. Headquartered in Tokyo’s
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Sharpening the POINT OF PURCHASE
They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
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Direct Marketing | Print
Making the Connection
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
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Direct Marketing | Print
Thank Q Very Much
Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another
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Direct Marketing | Print
They Do: Bridal registries work on retaining loyalty long after the honeymoon
At most weddings today, it’s not just the parents of the happy couple wishing for a lifelong relationship. More and more, retailers and marketers like
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FROM Interstate To Internet
They don’t even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows – both in the way
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Meaty Issues
Tyson Foods won the first round in its game of chicken with ConAgra, with a second skirmish set for this month.Springdale, AR-based Tyson won an injunction
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DIRECT Survey Shows Growing Web Use
“More” sums up the attitude of respondents to DIRECT’s annual survey of e-commerce marketing practices. More spending. More media used. More functions.The