Search Results For: feed
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LIVE FROM NEW YORK: Teradata to Launch Fast-to-Implement CRM Tools
Teradata, a division of NCR Corp., Dayton, OH, has launched a suite of seven pre-packaged customer-relationship management industry tools. Each of the
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Rate Hike Will Take Its Toll on Mailers
The July 1 postal rate hike will force mailers to make changes. Some will adjust mail schedules, the weight and size of catalogs while others, like small nonprofits, may have to cut back on services.
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Cable TV: Talk of the Town
Nickelodeon turns the Gift of Gab into a promotional present for kids.
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MCDONALD’S FEEDS TWEENS
McDonald’s Corp., Oak Brook, IL, this week launches Mighty Kids Meals targeting eight- to 10-year-olds. The meals get the same toys, fries, and drinks
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Is Promotion a Dirty Word?
What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t
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Are You Experienced?
Experiential marketing is bringing a flat-out assault on consumer senses. Is today’s buzzword the future of customer interaction?The evolution of branding
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We Are the Children
KEEPING KIDS EDUCATED AND HEALTHY IS A MAJOR GOAL FOR MARKETERS.The key to a good relationship is the chemistry between partners. Bogie and Bacall had
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Continuous Service Served
Lawmakers scrutinize publisher partnerships. Should marketers drop subscriptions?Magazine publishers are coming under the gun again for promotion-related