CM Weekly January 22, 2019 Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of…
Despite the debates in many organizations, gated B2B content is still critical to a successful digital marketing strategy.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 17, 2019 New Campaign Puts Shutterstock’s Assets Into Focus Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library. More… SPONSORED BY: The 2019 Ex Awards Welcome to the…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 15, 2019 2019 Trends: Martech Spending Continues to Rise The upwards trend in martech spending will continue, but many companies still aren’t confident they’re getting the best bang for their buck. More… SPONSORED BY: The 2019 Ex Awards Welcome to the world’s…
There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.
A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.
Ahead of the show in Boston, members of the Connect to Convert faculty sat down with Chief Marketer to chat about their top B2B marketing challenges.
This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 8, 2019 Red Sox CMO on the Team's 2019 Marketing Plays Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans. More… SPONSORED BY: Experiential Marketing Summit…
Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.