The key to guiding your organization through digital transformation isn’t about martech solutions—it's about the cultural shift.

New research has found that the vast majority of marketers—88 percent—are planning to increase the time, resources and budget allocated to lead generation in the coming months.

Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.

CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate. He talks about the transformation and how his team is getting the word to consumers.

ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.

CM Weekly August 18, 2019 Marketing has its ups and downs. Campaigns for Universal Pictures’ horror film “The Hunt” included a violent video that generated an onslaught of outrage. The film follows kidnapped conservatives being hunted for sport by billionaire liberals. Shortly after marketing was paused following mass shootings in Ohio and Texas, the film’s…

A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.