Search Results for: data
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Corporate Social Responsibility
PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move
This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.
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The Big Story
Ranking The Open Web
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.
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B-to-C Events
Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut
It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut, with Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform.
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AI
Why Advertising Standards and Certifications Matter in 2024
The proliferation of low-quality, Made For Advertising (MFA) sites threatens digital advertising’s integrity. To combat this, the industry must adhere to standards set by the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG). These certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem.
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Online Advertising
Meet The New Media Consultants Thriving Despite Disruption And Macroeconomic Woe
It’s been a tough couple of years for people working in media and marketing, including mass layoffs and uncertainty about the future of ad tech. But while these changes have been difficult for those involved, they’ve also created fertile territory for individual consultants with in-demand expertise. These are people who either left their jobs or […]
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Tech & AI
How they did it: Email marketing conversions increase 54% at Aaron’s
It was 2019 and the email marketing program at retail chain Aaron’s needed a reset. The list was dirty. The sends were batch and blast. And the content was dry, said Hody Crouch, vice president of data and analytics at the lease-to-own retail chain. “At the same time, the company was digitizing. We were moving […]
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The Big Story
The Shrinking Open Web
The open web is getting smaller, with the squeeze happening in two directions: Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.
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AI
How to Address MisInformation, Ad Brand Safety Concerns, and Keep Journalistic Integrity: A Q&A with Pat LaCroix of Seekr
Pat LaCroix, EVP of Strategic Partnerships at Seekr notes that the oversaturation of disinformation fosters skepticism for both consumers and advertisers. But the rise of AI presents a potential solution to the spread of misinformation. Through natural language processing and machine learning, AI tech offers promising solutions for detecting and mitigating false content.
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AI
Navigating the Post-Cookie Era: A Call to Arms for Publishers
As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can redefine engagement and monetization.
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Tech & AI
PayPal to expand its ad business using shopper data
Digital payment platform PayPal is planning to build an ad business unit powered by the data from the hundreds of millions of shoppers that use the platform to pay for online purchases. This week, PayPal announced it hired Mark Grether as senior vice president, general manager, PayPal Ads. His role will be to build an […]