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COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
While getting the right media mix has always been challenging, today it’s a new playing field, with new rules. COVID-19 has dramatically affected consumer behaviors. Heightened awareness and concerns about social issues have put brands under the microscope. Get four practical tips to help plot the right course.
While getting the right media mix has always been challenging, today it’s a new playing field, with new rules. COVID-19 has dramatically affected consumer behaviors. Heightened awareness and concerns about social issues have put brands under the microscope. Get four practical tips to help plot the right course.
CM Weekly September 6, 2020 We’re featuring inspiring work this week. Because we all need it, right? It’s a big week for promotional marketers. Chief Marketer editors announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing, at our first virtual celebration. Click here for full coverage of the…
Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.
CM Weekly August 30, 2020 Our Brand on Fire this month is Impossible Foods, a producer of plant-based meat products that launched a new retail product and drive-thru activation this week. We look at the brand’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic. Speaking…
CM Weekly August 23, 2020 As a follow-up to our coverage of Gartner’s 2020 Hype Cycle for Digital Marketing, this week we interviewed vp analyst Mike McGuire about data ethics’ rise, the challenges of AI in marketing and what surprised him about this year’s rankings. The NBA playoffs are underway in the Orlando bubble, with…
Three considerations for product marketers when devising content to attract online buyers.
Insights and research marketers can use for gaming-focused campaigns.