Search Results for: data

As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO’s session, “The Future of the Open Internet Is…?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value.

The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But this year, we’re reimagining the format. Leading Agency Forum 2024 are the experts from Projectory.live, who will incorporate playful, collaborative […]

Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from our 2025 forecast (out this November) show “people” continue to be a key investment for agency leaders, remaining second in […]

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising.

With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media.

Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

Equal parts music festival, cram marathon and family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco, Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a […]

How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

Amazon debuted a new generative artificial intelligence tool for advertisers that creates a video from a product image. Sellers click a “Generate video” button and within minutes Amazon will use generative AI to create a six to nine second, high definition video that is 720p resolution and 24 frames per second. The video uses the […]