We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

CM Weekly October 4, 2020 Marketing moms deserve a shout-out. Wouldn’t you agree? Introducing Chief Marketer’s inaugural “Market Like a Mother” program: an annual showcase of outstanding female marketers who are leading their teams and their families. Because despite this year’s unprecedented challenges, we couldn’t think of a better time to celebrate and recognize the…

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

The winning strategies that have been highlighted so far this year in our Brands on Fire series.

CM Weekly September 27, 2020 When the Russells marry the Stovers, there’s only one box of chocolates that’ll do. Yup, you read that right. When the brand stumbled upon an actual Russell-Stover wedding, providing chocolates, attire, wedding favors and a custom cake was a no-brainer. We chat with VP of Marketing, Kim Yates, about the…

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

Digital advertisers have some new tools at their disposal from Google and Reddit.

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.