Search Results for: data

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.

There are now 19 states that have enacted comprehensive consumer data privacy laws, eight of which are currently in effect.  When talk turns to the most impactful of these state privacy laws, the conversation usually starts and stops with California. However, recent developments should alter that conclusion. The Maryland Online Data Privacy Act (MODPA) takes […]

Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.

In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and value.  The push for tighter margins is not without impact, especially as it extends across the entire advertising supply chain. Agencies feel the pinch as brands demand more […]

Live sports events have emerged as a critical addition to capture more viewers, serving as a potent catalyst for improving CTV revenue. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. (Punchline: the answer is both.)

It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at […]

AI is revolutionizing programmatic advertising, and DSPs are evolving from simple media buyers to strategic partners. With ViantAI, marketers gain AI-driven insights, real-time agility, and end-to-end measurement tools, enabling smarter, faster, and more impactful campaigns.

Shoppers trust other customers. And a retailer showcasing user generated content is the proof shoppers need, according to a new report from social media management vendor Emplifi.   Brands that incorporate user generated content onto their web pages receive three-times more websites than brands that don’t, according to Emplifi data based on 200 brand clientss from October […]

In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.

In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make informed decisions, enhance targeting accuracy and ultimately increase the effectiveness and efficiency of their marketing initiatives.