Search Results for: data
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Corporate Social Responsibility
From Greenwashing to Transparency: Disrupting ESG with Anti-PR
The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.
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Marketers
Mars United CEO Rob Rivenburgh On Selling To Publicis, And Where Retail Media Goes Next
In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the agency world: a large indie player in a pool full of holding companies. This year, Mars is back on the docket. Except now it’s to talk about the company’s acquisition by Publicis, the largest of the agency […]
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Data-Driven Thinking
Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media
The old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]
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Cynsiders
The Hidden Influence: How Emotions Drive our Choices
Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]
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Trendwatch
Walmart grabs the most TV viewers with Thanksgiving weekend ads
Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads. Walmart captured the highest share of holiday TV ad impressions during the five-day period Thanksgiving through Cyber Monday, according to data from media performance vendor iSpot.tv. Macy’s and Amazon grabbed the next highest share of voice over the holiday […]
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Digital & Technology
AI and Misinformation: A Major PR Problem
A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.
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AI
The AdMonsters Writers’ 2024 Holiday Reading List: Power, Privacy, and Digital Transformation
Our country may be polarized, but there’s one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters’ writers. Whether examining memes as political weapons or algorithms reshaping culture, these titles strip away tech’s glossy veneer to reveal uncomfortable truths about power, privacy, and human agency in our connected world.
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Crisis Management
PR Roundup: UnitedHealthcare Tragedy, Creators and Fact Checking, Social Media Purchases
This week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.
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Media Relations
Breaking Into a New Industry: 6 PR Strategies for Success
Entering a new industry as a PR manager is both exhilarating and daunting—because even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Here are six tips for navigating a move into a new sector as a PR manager.
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Marketers
Experian Buys Audigent (Guess Ad Tech M&A Really Is Back)
Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal follows […]