CM Weekly January 16, 2022 Last week, we covered Heinz’s first foray into the gaming space with its Call of Duty: Warzone "Hidden Spots” campaign that highlighted the ideal places for players to take snack breaks without sacrificing gameplay. This week, we’re focusing on how Lexus is targeting gamers and young luxury consumers with a…
The essential requirements for a CDP that are unique to B2B organizations.
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.
CM Weekly January 10, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…
CM Weekly January 9, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…
What marketers can expect within the media and ad tech industries in the year ahead.
We spoke with Heinz Brand Director Ashleigh Gibson about how the company approached the authenticity factor so critical to the space while also adding value to the community.
Our top editorial programs and interviews with high-level marketers made the list.
It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to measure…
CM Weekly December 27, 2021 What makes a modern CMO successful in today’s business climate? According to Scott Finlow, Global CMO at PepsiCo Foodservice, it requires leading with empathy. “The degree of change and ongoing dynamism of the world we work and live in is creating unprecedented stresses on our businesses, customers and teams,” he…