Search Results for: data

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.

Here’s five tips for using marketing automation to maximize your lead generation efforts.

Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”

Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.