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Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.

Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.

A look at the most-read CM stories of the year.

Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

Five predictions for ecommerce personalization in 2021.

Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.