Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 18, 2017 Predictive Analytics Helps Cisco Improve Sales Process Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process. More… SPONSORED BY: 30% of Your Customer Data Goes Bad Each Year Get all the tools…
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 14, 2017 7-Eleven Celebrates 90 with Free Slurpees for All 7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees. More… SPONSORED BY: Join us at EventTech! Join…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 13, 2017 Q&A: Avnet’s B2B Journey to Reach Millennials Avnet CMO Kevin Sellers shares how the B2B firm's recent rebranding helps it connect with Millennials and other new audiences. More… SPONSORED BY: Join us at EventTech! Join 1,000 marketers from across the Fortune…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 25, 2017 MasterCard’s Head of Marketing for North America Finds All-Star Sponsorship with MLB A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations. More… SPONSORED BY: Join Us at…
Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 06, 2017 Tell Stories and Take Risks: Advice from Tim Washer In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 7, 2017 Streaming Rescues Soundtracks From the Cutting Room Floor Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans. More… SPONSORED BY: Join us at EventTech!…