Search Results for: data
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Cynopsis: Esports
05/06/22: Netflix and Formula 1 are planning two more seasons of Drive to Survive
Friday May 6, 2022 Netflix and Formula 1 locked in a double for popular series, Formula 1: Drive To Survive, renewing the series for a fifth and sixth season on the platform. Season 4 of the breakout hit, drew the show’s biggest audience to date and broke into the weekly Top 10 in 56 countries. […]
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Cynopsis: Esports
05/05/22: BITKRAFT added the talents of Dennis Wong and Ryan Wyatt
Thursday May 5, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. BITKRAFT Ventures, an investment platform for gaming and interactive media, announced that Dennis Wong and Ryan Wyatt will be joining the firm as venture partners. In their new positions, Dennis and Ryan will support BITKRAFT with dealflow and […]
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The Third Party Data Deprecation Playbook
Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies across industries to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate […]
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The New Customer Engagement Model
How to Transform Customer Relationships and Drive Growth in the Privacy-First Era
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Cynopsis: Esports
05/04/22: ESPN saw its highest NBA first round numbers since 2014
Wednesday May 4, 2022 Round one of the 2022 NBA Playoffs became the most-watched on ESPN since 2014, according to Nielsen, with the eight games that ran on the network averaging 3,346,000 viewers, up 28% from 2021 and 69% from 2020. The slate now ranks as the third-most watched first-round of the NBA Playoffs on […]
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Cynopsis: Esports
05/02/22: Sports broadcast pillar Lesley Visser discussed her Emmy honor
Monday May 2, 2022 With NATAS events back on the calendar and running live, this year’s Sports Emmy Awards will honor trailblazing sports journalist Lesley Visser when the industry gather for its annual kudos celebration later this month, paying tribute to the only sportscaster – male or female – to have taken part in the […]
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Data & Analytics
Stop & Shop’s Ecommerce-Focused First-Party Data Strategy
Lessons learned from Stop & Shop’s early-adopter approach.
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Cynopsis: Esports
04/29/22: The NCAA will now allow partnerships with betting’s data companies
Friday April 29, 2022 Amid a slew of recent changes for the NCAA, the org is now opening the doors for individual schools and conferences to ink partnerships with data companies that sell that information on to sportsbooks. The Division I Interpretations Committee discussed the topic on Wednesday and determined that an individual, school or […]
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Cynopsis: Esports
04/28/22: Twitch is reportedly considering making changes to how it monetizes off of creators
Thursday April 28, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Twitch is reportedly rethinking its approach to monetizing content creation, with Bloomberg reporting Wednesday that the platform is mulling changes to how it pays top talent. The article states that the potential updates under consideration would “offer incentives […]
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Cynopsis: Esports
04/27/22: Emmert to step down
Wednesday April 27, 2022 Amid big changes to the NCAA, NCAA president Mark Emmert will step down from the role once his replacement is selected and in place or on June 30, 2023. The org announced the decision on Tuesday, noting that Emmert and the NCAA board of governors reached a mutual agreement for him […]