Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 8, 2017 HP Goes Back to School & We Get the Feels In a new spot, HP capitalizes on all the emotions parents feel as their kids grow up and go back to school. More…   SPONSORED BY: How to Build and…

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2017 B2B Millennials Place Value on Relationships: Survey Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions. More… SPONSORED BY: How to Build and Scale a Winning…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 5, 2017 30-Days of Prizes is Big Win for Dremel For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis. More…   SPONSORED BY: How to Build…

For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 1, 2017 Tips for Agency Owners to Reach that $1 Million Mark New agency owners have plenty of hoops to jump through and finding ways to get to—and surpass—the $1 million revenue mark is one of those hoops. More…   SPONSORED BY:…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 31, 2017 Whirlpool & Firestone Building Products’ B2B Live Event Tips Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert last week. More… SPONSORED BY: Reach Over 1.5+ Million Active B2B Buyers with Seton &…

New agency owners have plenty of hoops to jump through and finding ways to get to—and surpass—the $1 million revenue mark is one of those hoops.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 29, 2017 B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse. More… SPONSORED BY: The Marketing…