Search Results for: data

Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.

CMO of game developer Scopely says performance marketing is about more than mathematics.

Three ways brands can tackle privacy-first marketing and win out in the end.

CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.

Examples of brands leveraging QR codes with success.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.

Product recommendation quizzes are fast becoming a way for brands to collect data on consumers and personalize online experiences. Read what it takes to design a solid content strategy, from audience segmentation to targeted recommendations, according to a piece in Multichannel Merchant.

Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.