Search Results For: data
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LOYALTY MARKETING: Loyal to What?
Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn’t even reached its marketing potential yet, but online
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Gannett Central Newspapers Acquisition Includes DM Firm
Gannett Co., Inc.’s $2.6 billion acquisition of Central Newspapers Inc. will not only give Gannett control of six newspapers, but will include Carantin
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Information Brokers Reach Settlement With FTC
Information brokers who allegedly used deceptive methods to obtain private financial information about consumers and then sold that data have reached
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Live From San Francisco: Catalogers Face Tough Issues, Privacy, Use Tax, Postal Rate Hike
Privacy, data security, use taxes and postal reform are the critical issues facing catalogers, Direct Marketing Association President, H. Robert Wientzen,
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Live From San Francisco: Mokrynski Partners With Shop2u.com
Mokrynski & Associates Inc. has formed a partnership with Fairfax, VA-based Shop2u.com. Howard Kupfer, executive vice president of the list brokerage
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Direct Media to Handle I-Behavior’s Co-op Database
Direct Media Inc, Greenwich, CT, has formed a strategic alliance with I-Behavior Inc., Harrison, NY.Under the agreement, Direct Media will be the exclusive
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Equifax Teams With eHNC for Fraud Prevention
Equifax, the Atlanta-based credit bureau has teamed up with eHNC, an e-commerce applications service provider to help online merchants more accurately
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Cogit.com, HotData in Joint Venture
Cogit.com, San Francisco, an electronic marketing service provider, has joined with HotData Inc., a customer information provider. The two companies will
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Short Cuts
Christine Hahn has been promoted to account director at the Bravo Group in San Francisco.Direct mail and database marketing company DataMark Inc., Nashville,
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Visa Launches Secure E-Commerce Initiative
Visa International, Foster City, CA, announced the Visa Secure e-Commerce Initiative, which the credit card company claims will leverage improved technology