Search Results for: data
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First Data Executive Joins iMALL Board, Affirming E-Commerce Deal
iMALL, Inc., Santa Monica, CA, has elected John F. Duncan to its board of directors. Duncan is executive vice president, Business Development of First
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Keeping Secrets At The USPS
The Postal Rate Commission will decide soon whether the U.S. Postal Service can keep certain information about its international mail operations secret.The
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Acxiom Teams With DAMI in Online List Venture
Acxiom Corp., Conway, AR, has teamed up with Digital Asset Management Inc. (DAMI) to offer a new method for selling and distributing mailing lists online.
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Agencies
HSN Plays Games
The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers
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CVS Tries New Prescription
Drugstore giant CVS Corp., Woonsocket, RI, is testing customized promotions in three markets, with plans to add major metro stores this year and roll
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Lions among LAMBS?
Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets
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Agencies
Taking the Suds Out of Sweepstakes
Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled
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Show Me the Data!
If you don’t have at least two years worth of data,” says Alex Kota, vice president of advertising for Troy, MI-based Kmart, “then you are already behind.
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BRAND Enrollment
The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:
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On the Net
Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast