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BookScan, a New York publishing information services provider, has joined with book wholesaler Ingram Book Co. to offer exclusive online point-of-sale

THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households

Legislation seeking to tighten personal medical information privacy was introduced Wednesday in the Senate. Meanwhile, the Health Care Financing Administration

A smaller number of players are competing for a larger amount of revenues in the call center outsourcing market, according to a new study by market researcher

Microsoft Corp., MasterCard International Inc. and Clarus Corp. have launched an integrated Internet-based corporate purchasing mechanism..For this project,

Jay Frank, senior VP of Chicago-based PerformanceData, will retire March 31, after 26 years of service. He will be replaced by Jan Davis, PerformanceData’s

The Postal Rate Commission has unanimously ordered the U.S. Postal Service to turn over by Friday afternoon most of the so-called “highly sensitive commercial”

For the second time in a month the U.S. Postal Service told the Postal Rate Commission that it wants certain “highly sensitive commercial” information

A packed session at the Direct Marketing Association’s net.marketing conference in Los Angeles Monday heard several e-mail-marketing experts rattle off

If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based