Search Results for: data

WITH THE millennium only six months away, it might pay to bone up on best practices and get a glimpse into the future of database marketing. And there’s

Though talks remain in the early stages, Acxiom Corp. is closer to nailing down an agreement with American List Counsel Inc. for a merger between Acxiom

AS THE ROLE of customer relationship management in direct marketing increases, so does the number of CRM software and systems used to support all facets

A MID-JUNE MERGER of DoubleClick Inc. and Abacus Direct Corp. has industry observers and privacy advocates alike wondering who will benefit and at what

U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General

THIS IS THE sixth year we’ve compiled information on catalog customer service. In this issue we’ll consider the more than 200 catalogs we received in

MANAGEMENT IS ACCUSTOMED to seeing systems development proposals that estimate a return on investment. While such projections are more difficult to arrive

JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start

THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

Bob Raczka joined Rhea & Kaiser Marketing Communications, Naperville, IL, as associate creative director.Antares ITI, Hauppauge, NY, named Renee Reynolds