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Two major outsourcing service bureaus, TeleSpectrum Worldwide Inc. and International Data Response Corp. (IDRC), have agreed to merge.According to TeleSpectrum,

Annuncio Software, Los Altos, CA, has been selected by Netscape Communications Corp., Mountain View, CA, to facilitate its marketing automation and one-to-one

Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit’s

John H. Harland Company, an Atlanta-based checks, database marketing software, direct marketing campaign management and loan automation software provider,

World Color Press, Inc., Greenwich, CT, has entered into a purchase agreement to acquire Infiniti Graphics, Inc., a Connecticut-based commercial printer.Infiniti

Database Marketing Concepts, Bohemia, NY, is now handling both the United States and international lists for McGraw-Hill Technology. The files include

As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer’s Shock Zone

FUNNY HOW MILK LOOKS like a brand when it’s on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

The casting of actors and actresses is changing to better reflect America’s demographic diversity. Research from the Screen Actors Guild (SAG) indicates