Search Results for: data

  • Their Time Has Come

    JUDGING BY the amount of e-mail being sent, traditional mailers and their list companies can stop preparing for the future. The future is here.The percentage

  • Do You Really Want to Wait for a Data Warehouse?

    WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would

  • Where Somebody Knows Your Name

    CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off

  • Online Marketers Embrace Privacy Standards

    IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown

  • The Importance of Being Integrated

    CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold

  • Agents of Change

    LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,

  • DATA DAM

    THE SPATE OF recently introduced privacy legislation may have a flag-waving, feel-good aura about it, but be alert. The direct marketing industry, experts

  • Loring Starts Agency

    LIST VETERAN BART Loring has opened a full-service direct response agency in New City, NY. Loring Direct Response will offer personalized list and alternative

  • Marquis de Sade, Author of Owner’s Manuals

    IT’S MY OWN fault for dumping my little Motorola StarTac phone (which tends to disappear in a shirt pocket) and getting one of those jazzy new Nokias

  • An Owner’s Manual

    I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It’s arguable you haven’t the faintest