Search Results for: data
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Adding Flash and Dazzle
Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith
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And Plenty of Sizzle
When Hasbro, Inc., Pawtucket, RI, went shopping for a kiosk to promoteproducts, it found help was just an EconoTouch away.The EconoTouch System built
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U.S. Bancorp to Pay $3 Million to Settle Privacy Action
U.S. Bancorp will pay more than $3 million to settle claims by Minnesota that the company violated both state and federal laws by providing financial
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Agencies
Real Estate Agents/Brokers
THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more
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Agencies
At the Crossroads
WITH THE millennium only six months away, it might pay to bone up on best practices and get a glimpse into the future of database marketing. And there’s
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Live From the DMI Co-op: ALC Talks Move Forward
Though talks remain in the early stages, Acxiom Corp. is closer to nailing down an agreement with American List Counsel Inc. for a merger between Acxiom
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Agencies
For Beta or for Worse
AS THE ROLE of customer relationship management in direct marketing increases, so does the number of CRM software and systems used to support all facets
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Agencies
DoubleClick Adds Abacus to the Count
A MID-JUNE MERGER of DoubleClick Inc. and Abacus Direct Corp. has industry observers and privacy advocates alike wondering who will benefit and at what
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Agencies
DIRECTNEWSLINE
U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General
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Agencies
Setting the Standard
THIS IS THE sixth year we’ve compiled information on catalog customer service. In this issue we’ll consider the more than 200 catalogs we received in