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Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

So you have a great idea for a promotion, but you’re strapped for cash. The easy answer is a joint promotion. But first, think about what you really want.

financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

ELECTRONIC PRODUCTS This file names 123,030 subscribers to Hearst Business Communications’ Electronic Products magazine. Readers are design engineers

telecommunications companies are very interested in marketing to small businesses.But many telcos ignore vast amounts of data that they have in-house.

DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)

you’ve heard the complaint before. Perhaps you’ve voiced it yourself. Compiled business-to-business databases aren’t that great.Right?Wrong.Savvy business-to-business

You may have been involved recently in pulling together your company’s holiday card list-and in doing so realized the difficulties of maintaining business-to-business

viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true

Deutsche Post, the German post office, has teamed with Pitney Bowes and Direct-Marketing Logistic on a pilot program to invoice direct mail postage online.